Denim Brand Profile Not Your Daughter S Jeans Nydj
“I wondered, Why isn’t someone making nice, hip jeans for women with a figure like mine?” - Lisa History of the Brand The idea for Not Your Daughter’s Jeans got started when Lisa Rudes Sandel had an experience to which many women can relate. While shopping for jeans in a large department store, Rudes Sandel was discouraged when the fashionable brands didn’t fit her body properly or seem true to the size on the label....